It’s really hard not to. With an impeccable sense of style, and willing to share his fashion wisdom with every female on the planet–it’s hard not to.

Proctor & Gamble decided to tap into Gunn’s appeal to women and utilize him to promote the new “Total Care” line of products.

The line claims that using it will let clothes keep their shape, color and new look regardless of repeated washings. We’ll see about that–but Gunn has the means to be incredibly convincing to the ladies.

So why talk about detergent & Tim Gunn…? Well if you’ve caught the commercial already (it was on eight gazillion times during the Oscars), you may have noticed a familiar window pattern…

Yes, that’s right! The commercial was filmed right here at Daylight Studio! We were happy to play host to Gunn and the TV production crew. We recently found some posts with some behind the scenes footage so we wanted to share!

post by Rachel