British sportswear brand Fred Perry recently opened up their Flagship Store in SoHo!
The line brings affordability and class to a range of preppy basics—from clean-cut cotton polos to argyle wool sweaters—all bearing the label’s signature laurel wreath. And for those of you who are looking for something beyond basics, Fred Perry offers a more expensive Limited Edition line, Laurel, which collaborates with various designers to produce contemporary looks founded on the original sportswear.
Take a gander at the new Spring 2009 collection here….
Fred Perry, 133 Wooster St., between Prince and Houston; 212-260-4770
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