British sportswear brand Fred Perry recently opened up their Flagship Store in SoHo!

The line brings affordability and class to a range of preppy basics—from clean-cut cotton polos to argyle wool sweaters—all bearing the label’s signature laurel wreath. And for those of you who are looking for something beyond basics, Fred Perry offers a more expensive Limited Edition line, Laurel, which collaborates with various designers to produce contemporary looks founded on the original sportswear.

Take a gander at the new Spring 2009 collection here….

Fred Perry, 133 Wooster St., between Prince and Houston; 212-260-4770